At the event held in Shanghai "2025 Shanghai Top 10 Anime IP Selection Event", organized with the support of the municipal department of culture and tourism, summed up the results of the leading anime franchises. One of the leaders was Genshin Impact, which, 4 years after its release, has more than XNUMX downloads worldwide. 300 million playersHalf of them live in China, and the rest are in other countries.
The following was highlighted in the general statistics:
- 70% audiences aged 18-30 years old, which confirms the focus on Generation Z (born between 1995 and 2010).
- Sex ratio - 60% men and 40% women.
- 49% of the audience lives in the most developed cities.
- Most players have above average income by region of residence.
Interestingly, in 2025, there were approximately 200-250 million people aged 18-30 in China, meaning that a large portion of the young population there plays Genshin Impact.
For comparison, we will share the approximate number of downloads of other gachas since their release (the data may be out of date, since there is no recent official information):
- Honkai: StarRail — 100 million
- Zenless Zone Zero — 50 million
- Arknights - 40 million
- Wuthering Waves — 30 million
- Blue Archive - 20-30 million.
- tower of fantasy — 10-15 million.
Separately, we highlighted the fact that Genshin Impact more than 40 awards and nominations worldwide. It became the best game of 2020 in Google Play and Apple Store, as well as among mobile Gamescom 2024, fan choice 2021 and mobile choice 2022 TGA.
In China, the project appeared 1000 times among recommendations in the App Store, took 1st place in the average daily index of the Baidu search engine and in the domestic games category.
As part of the study "Nikkei Cross Trend FORUM 2025" recently revealed similar demographic information for Japan. The report included the average age and sex ratio:
- Genshin Impact - 25 years old, 57% male and 43% female.
- Honkai: Star Rail - 25 years old, 61% male and 39% female.
- Zenless Zone Zero - 26 years old, 75% men and 25% women.
Are you impressed by these numbers and indicators? Which games from HoYoverse or other companies do you prefer?
Yes, the concept is interesting, as a one-off story campaign. But the problem is that the story is unfinished. And the grind in this game is the most finished in the world. So it turns out we can't play the game the way we want to play it. And the question is, why play it if you can't do what you want in it, and the story won't end until 10 years from now?
Just to feed the Chinese, justifying my autism by saying that I spend money for my own pleasure, and constantly muttering about how disappointed you are.
Look at this popular game, why aren't you playing it? Just look! Wait, where are you going! COME ON, DO SOMETHING! Rzhomba.
God bless the vuvu! May Solon constantly watch this corpse and never forget the consequences of bowing to the oppressed.
Downloads are a weak indicator; they could at least disclose the number of concurrent players or just the number of players. It must be a bad thing if they don't disclose proper figures.
Yes, everything is really bad) 300 million people just downloaded the game, if Genshin is doing badly, then the rest of the gachas are even worse))
ZZZ 75% of men, that's why the emphasis is on bubbles and jelly pops.
It's a very fluid metric. 75% of the men are there because women don't really like slasher-style combat games that require reflexes and button presses.
I conducted a study on my wife. The sample size is certainly not relevant, but that's how it works. Clickers, turn-based games, and simplified combat without blocking or dodging (they're just a bunch of gimmicks) are much more appealing to them.
Quite the opposite—because the emphasis there is on bubbles and jellies, women are less likely to show up. It was clear from the start who the game was for, so I'm rather surprised that women accounted for as much as 25% of the game's audience.
You can't imagine how many women look at other women.
25% of women are probably strong and independent, who don’t wear panties.
Oru from "Genshin killer".